Your current market share as shown by Google Trends for brand searches. As well as the calculat share of searches for a set of common keywords. This can be useful to help understand your current market share as well as additional research being done.
You can also use Google Trends to conduct broader topic searches to see how searcher interest. In topics relat to your business, products, and services is growing or declining over time.
Customer/audience research
Understand current customer sentiment and attitudes toward your brand
Using Google Search Console data, we can understand bahamas phone number library the brand terms your customers type into Google.
One client I work with recently was an e-commerce watch reseller who came to. Hallam looking to build their brand and be seen as more of a luxury retailer. A review of their brand terms driving visibility and traffic from search results show that it can be tricky and may not be the best route, the following terms drove impressions and clicks from search results:
Consumers’ caution in purchasing show clear uncertainty about the legitimacy of the brands and also view them as cheap retailers.
See how customers mention your products and services
Too many times I’ve heard, “We call our service X because that’s what customers call it.” But, see, studies show that no one is searching for those terms in search engines.
This will also help with positioning once you have determin the distance between any two points the segment you want to target. What do you want your audience to know about the product features, product benefits and most importantly, the benefits to them as a customer?
Data by no means gives us everything we ne to know about potential customers and certainly must always. Be taken with caution rather than gospel. However, combin with focus groups, ethnographic studies, surveys and other research methods, it can help provide a more comprehensive picture and potentially highlight some areas of focus.
Don’t miss this opportunity. Talk to your SEO team or agency afb directory as you develop your strategy for the coming year. Find out where they can contribute. Explain the process to them and ask for their input. Get them committ to providing you with the critical insights and data you ne , which you can then combine with all the other research you’ve done.