have a stunning design, perfect content, great products and a wide range of services, it all falls flat if it is too slow to load. Having a slow website can affect your business in several ways. A slow loading site negatively affects Google rankings. Google has used site speed as a ranking factor for desktop search since 2010, and from July of this year Google will start using site speed as a ranking factor for mobile searches. If your site’s loading speed is slow, it causes Google to rank it lower in search engine results and is less likely to be found by your audience.
A slow loading site has a negative impact on users
If your site does not meet the expectations of visitors, they will go to another site. These days, people expect a site load speed of 2 seconds or less, and bc data hong kong one survey found that 40% of users abandon a website that takes more than 3 seconds to load. Mobile users are even less patient – Google found that 53% of mobile users will abandon a page that takes more than 3 seconds to load.
A slow website will completely ruin your business. A slow website will not only set you back on the search engines , but it will cost you visitors, potential customers, conversions and sales.
According to one repor
a 1 second delay in load time leads to 11% fewer pageviews and 7% fewer conversions. For online stores, 79% of people who are not satisfied with a website’s performance are unlikely to buy from the same site again. In layman’s terms: if your website is slow, you’re losing potential revenue. How to check site loading speed? Now that you understand the importance of site speed, you’re probably wondering how you can measure your site’s performance? Test your site’s speed with one of the free tools listed, which allow you to enter your site’s URL and view results for speed, optimization and other factors, as well as suggestions on how to improve your site’s speed.
Google Page Speed Insights
Google Mobile Website Speed Testing Tool Geek Flare Website Speed Test Pingdom Website Speed Test Although Google recommends a maximum load time of 3 seconds, an analysis of nearly a million sites worldwide revealed an average load time of 8.
seconds, and a whopping
22 seconds to fully load an entire mobile site. 4 ways to improve your website’s performance 1. Compress (reduce) images and text Huge pages take longer to load, and unnecessarily large files are one of the main reasons for slow site loading.
So make sure that the file and image sizes are small before uploading them to your website. In a survey of sites, Google found that 25% of sites can save more than 250KB by compressing images and text, and 10% can save more than 1MB. According make your business stand out to Google , the businesses that are most likely to overcrowd the elements on web pages are retail stores, travel agencies and various health care facilities. 2. Direct the content of the page The more elements on the page (text, title, buttons, images, videos, etc.), the lower the conversion rate.
According to Google
as the number of page elements increases from 400 to 6,000, the probability of conversion drops to 95%. This doesn’t mean you have to vietnam data strip your web content bare, just make sure all page components are relevant and needed. 3. Check the plugins Plugins are designed to add to or improve the functionality of your website, which is a good thing, so there’s no need to eliminate plugins entirely. But too many plugins or outdated ones can significantly slow down your site. For better performance, review plugins with your website administrator.