As web users suffer from an ever-increasing lack of free time and are inundat with information overload, they will definitely feel a great sense of relief when they come across a site where “less is more”. There are fewer pages, fewer choices, and less to do than the average website.
One of the ways to simplify things for website visitors is to apply the so-call anticipatory design. Here’s how it looks and how it can work for you.
What is anticipatory design?
Aaron Shapiro of Huge defines anticipatory design as a method of simplifying processes by responding to nes one step before the user makes a decision.
Anticipatory functions have been around for much longer than you might think. Some of the basic ones you are sure to be familiar with include:
The essence of all the abov
liver to users taking an action a reaction corresponding to the action taken, with the intention of providing them with some add value. In doing so, we proce from their conscious preferences. The aim is to:
To ruce the effort that the
visitor nes to make … so he will understand more clearly what to do and how to do it.
Anticipatory design attempts to ruce the mental effort a visitor nes to make in order to use the information in front of them. The cognitive (recognition) load of visitors who are here for the first time is therefore minimiz, so they will more clearly understand what and how to do.
With it, we abandon the methodology taiwan phone number data where the environment is creat the way you want visitors to interact with it. Instead, you create experiences bas on how they want to use your website. This is the main point of this principle.
Anticipatory design and data
We’ve come a long way in the world of anticipatory design, we’re not satisfi with just pop-ups. We have already reach a higher level, where the visitor spends his time on the taiwanese, as well as bilingual text website much more efficiently.
To achieve the level of comfort
that anticipatory design has the potential to provide, data must be analyz and translat into pretermin routes. This can be done, for example, by cg leads recording previous decisions and inputs, or by collecting data at some login or payment point. Eventually, we will have enough data to move to an automat decision-making process, not just personaliz web experi.