The famous pixel is a language code installed on websites, which has the ability to measure data and track user interaction with the content visited within the website.
Let’s suppose you visit an online running shoe store
Click on white shoe A, then on black shoe B and finally on a pair of colored socks, add all of this to the shopping cart, but decide not to make the payment because the final price would be R$734.00, you thought it was expensive and decided to visit another website.
After a while, you start to notice that in all, or special database all, places on the internet. You are being chased with ads with calls to action ( CTAs ) to buy those white sneakers. Those colorful socks, your inbox is receiving some marketing emails and videos from the brand you, and did not finish the purchase, start to appear. Then you think ”HOW DID THEY FIND ME?”
Want to know the answer?
Here it goes… the person business card for drivers: turn connections into opportunities for tracking you is the famous pixel – widely used on platforms like Facebook and Google. This language code, which is in the website’s ” head ” and ” body ”, is capable of:
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- Distinguish and track users who interacted with the page
- Save your behavior on the website (recording each product you clicked on and how far along the purchasing journey you reached)
Then, traffic managers , copywriters and other marketing agents can analyze the data and trigger a considerable amount of content that attracts your attention and converts your visit into a purchase, for example.
You, dear reader, will be part of what we call the
Target audience ‘ and will receive a handful of the famous remarketing ads .
In this remarketing, sales agents will work on uab directory best purchase arguments. Or best triggers, will be necessary to convert (or better, convert the addition to the cart into a purchase!)
For you, which trigger would be the most effective for buying your colorful sneakers and socks?
Discount? Installments up to 10x interest-free? Free delivery?
Comment below if you’ve ever by the pixel! xD