Plays a big role, sending the leads you deem qualifi in real time to the sales CRM .In addition to the spe with which we send the lead to sales, we must also think about the information attach. In general, you should send the data you have about the lead that helps the salesperson make a more personaliz approach.
In the end, the seller must have information about the lead, such as what they were looking to solve and how they found your content.
Using content to help sales
Anyone who thought that after sending opportunities to sales, the architect database marketing work was over was mistaken. It is still the responsibility of this area to offer assistance to the sales process.
An effective way to assist the salesperson in avoiding objections, rucing the time spent on elementary explanations, and offering more complete details is through the creation of blog content or rich content.
These contents can serve as support
For sellers as well as for potential buyers who ne to explain what they have learn to the decision maker.
At this point, marketing automations can also play a smart bidding works as follows pivotal role by helping the salesperson nurture leads bas on the sales objections present.
You can use them to drive urgency to purchase, provide case studies that support your value proposition, or inform the prospect about improvements to your product that could close the sale.
What can happen if I don’t calculate my conversion rate correctly?
The conversion rate is one of the most relevant metrics in the world of digital marketing. Hence the importance of correctly calculating this metric.
If this indicator is not us and calculat correctly, you gambler data will be left in the dark. The conversion rate is a crucial indicator for measuring the effectiveness of our marketing campaigns; whether they are working properly, whether the results are correct…
In other words, the conversion rate tells us what percentage of users are meeting our campaign goal . So not measuring it will result in a poor use of budget and generating negative ROI for your efforts.
How do I know if my conversion rate is good?
In the example above, we show a website that has a conversion rate of 5.98% in the analyz period.
Is that number low? That’s relative! It will depend on your market, since there are comparisons between segments that can provide a better path.