How can I be transparent to my customers without being too comparable?
Users are us to being able to compare servic and products in their private liv. This requirement also appli to […]
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Fight your way out of the B2B online jungle
As a B2B online marketer. A you are fac with a huge mountain of challeng to overcome every day. There
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This self-criticism is a type of quality assurance
Self-criticism There should always be a spark of self-criticism in all tasks that are carri out conscientiously. This do not
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Structured working method
Since in B2B online marketing all communication threads are held in the hands of the online marketing manager, it is
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10 Golden Rules for B2B Online Marketing Managers
More and more B2B companies are increasingly deciding to invest in expanding their online marketing activities. To do this, they
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Optimize for speed and mobile
Social media like X and Pinterest — though this is technically a visual search engine — can play a massive role in
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Holiday shopping in 2024
Today, people are used to shopping online. It’s easy and convenient. You don’t have to travel only to find something
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AI as a complement, not a competitor
The notion that AI-powered search will “kill” websites is rooted in a misunderstanding of how these tools are intended to
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Understanding how AI-powered search works
Before addressing the claims of content theft, we must first understand how tools like SearchGPT function. At its core, these
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What does Yoast AI Generate do?
Yoast AI Generate brings our highly successful award-nominated feature to Yoast SEO for Shopify customers. The feature provides users with AI-powered suggestions
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Yoast SEO offers much control
With Yoast SEO for Shopify, you decide how your titles and meta descriptions are set up per content type. This
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First, a note about SEO
Making your online store a success takes a lot of work. No magic bullet will bring you loads of customers
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The role of SEO titles and meta descriptions
SEO titles and meta descriptions are HTML elements that communicate your web page’s content to search engines and users. While these do not
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Finding out about your readers
Whether you want to grow your existing online audience(s) or adapt your content to target a different group, the next
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It’s important to analyze your audience
Writing articles for people can be hard if you don’t know much about your audience. Should you write expert-level content,