Appealing to authority builds trust in your email, while highlighting expertise shows readers that they are getting reliable, top-notch information. Here are some subject lines that use authority and expertise to make your emails stand out.
(Institute Name) Research May Surprise You
Citing a respected research body instantly adds credibility. This type of subject line is particularly useful for emails that share unexpected findings, creating a sense of learning that is backed by research. Readers will feel like ecuador phone number library they are getting something new and reliable.
- Oxford University research may surprise you
- Mayo Clinic research may surprise you
- Princeton University research may surprise you
5 lessons learned from (industry experts)
Mentioning industry experts can signal valuable takeaways, showing that the content is insightful and worth your time. This theme is perfect if you need to place a link on a quality resource for emails that share short lessons from respected figures, and is perfect for readers who want expert advice in a quick, digestible format.
- Five lessons from Michelle Obama
- Five key lessons from Dr. Fauci
- 5 Lessons from Guy Kawasaki
(Industry leader)’s opinion on (topic)
Subject lines that suggest multiple expert opinions can draw readers in to a consensus or range of opinions on a topic. This is great for providing insights from industry leaders and making readers feel like they’re getting an insider’s perspective.
- CEO’s view on remote work
- What Top Doctors Say About Gut Health
- How Authors View Writer’s Block
Beauty and (the accidental hero)
Again, use pop culture references if you can. This will resonate with your readers because you both share the same understanding of the wording.
(Overall theme) Reload
You can find this approach easily, but consumer data be sure to use it wisely. In other words, this approach works best when you can truly share a tip, advice, strategy, or product that revolutionizes the way your audience solves a problem or achieves a goal.
Home (Overall Theme)
The same goes for this phrase. Use it when you want to share amazing news, a great discovery, or an inspiring realization.
(Negative result) Makes the heart warmer
You can have a lot of fun with it.
- No cheesecake, but sweeter heart
- Time away from the refrigerator makes the soul more beautiful
Let’s keep this reminder between you and me.
If you can create a sense of connection with your readers, you’ll find yourself in an excellent position to increase conversions later on. Obviously, your readers know that you’re sending this email to multiple people, but that doesn’t make the subject line any less intimate.
(Overall theme) Tips as thin as frog hair
Funny metaphors are always fun. Use this eye-catching email subject line to make your readers laugh, even if you’re writing about a mundane topic.