When you sign up for any social media channels or websites, what was the first information asked of you? Your email address, right? Email marketing is still one of the most effective types of digital marketing channels to try. Don’t believe it?64% of small businesses still use email marketing because it works for them. Not only it is easier than other types of digital marketing channels on the list, but it also offers several opportunities to promote your business. But, what can you do with email marketing? You can promote your product or services without spending too much on ads! Another reason why email is another great channel is that it lets you build relationships, increase brand loyalty, and gain feedback from your email list.
If you’re going for email marketing, here are some
strategies you can apply now: Create catchy but relevant subject lines. It’s a challenge to stand out from the typical email noise out there, so it’s best that you come up with subject lines that are catchy, timely, but not too long to cut your pre-header short. Be careful not to use clickbait subject lines or you’ll end up in the Spam folder. Make your message more personalized and engaging. Do you still recall a time when you get snail mails from a friend or loved one? Were you excited? Were you looking forward to their next letter? That’s how your email should read and feel like.
Write your emails as if you’re talking to a specific
person in mind. Engage your email list by sharing valuable information about your business or asking questions about how you’ve helped them solve their problem. Segment your email list. Keep information relevant to your email subscribers by segmenting your list. It’s best to send different messages to people who clicked, purchased, viewed your product, or were inactive on your list. Check out our updated comprehensive list of email marketing you can send out to your list. 5. Podcast Podcast Since its launch in 2004, the demand for audio content has gone through the roof.
In fact, 57% of the US population listens to the
podcast, and the generation with the highest listener shares is the Millennials. Statista also predicts that there will be 160 million podcast listeners in 2023. That’s a huge potential to meet where your audiences are. But why you should look into podcasts? Podcasts are a great channel to interact with your audience. Podcast lets your audience listen to your episodes while they’re on a workout, on a morning commute, or on a coffee break. By doing so, you can be more conversational and show your human side to your audience. If you want to join the podcast bandwagon but don’t know where to start, you may check out BuzzSprout’s step-by-step guide on how to start a podcast.
Also, I host The Leadership Stack Podcast where we
empower the world’s future leaders bahamas phone number library and invite feature like-minded professionals as our guests with our episodes. 6. Social Media Social Media There are 4.62 billion people who use social media worldwide in 2022, and its purpose has significantly transformed over the years. What used to be a platform to build personal connections has become something much more functional. Most B2Cs (business to consumer) invest in this digital marketing channel because customers spend most of their time there. According to Data Reportal, there are 6 social media platforms that claim more than a billion active users per month.
For this report, we’ll include Twitter, Facebook
Messenger, and LinkedIn for your reference: Facebook – 2.9 billion monthly active users YouTube – 2.56 billion potential advertising reach WhatsApp – at least 2 billion monthly active users Instagram – 1.47 billion potential advertising reach WeChat – 1.26 billion monthly active users TikTok – 1 billion monthly active users Facebook Messenger – 988 million potential advertising reach Twitter – 436 million potential advertising reach LinkedIn – 790.4 million monthly active users LinkedIn is the most used and effective B2B (business to business) social media channel. In October 2021, LinkedIn has at least 790 million members which makes it a perfect channel to reach out to business-minded individuals.
As for the rest of the social media platforms, observe
how some brands use it to interact develop your database with their customers in real-time. Your customers can like or comment on your post, which can help you decide which content gets more engagement. At the same time, most social media platforms have chatboxes or direct messaging that either quickly answer your customers’ concerns or inquire about your product or service. Social media marketing is very effective since it offers a two-way conversation between the brand and its customers. The two most powerful trends marketers use when they interact on social media are influencer marketing and short-form video content.
If you want to get started on social media channels
but are clueless about how to do it, this qatar data definitive guide is for you. We’ve outlined 12 easy-to-follow steps on how you can boost your social media presence. 7. Paid Search Paid Search Another popular word for paid search is search engine marketing (SEM). SEO and SEM aren’t similar in the sense that the goal of the former is to rank in organic search. The goal of paid search or SEM is to increase your website traffic with paid ads. paid search is it allows marketers to increase the business’ website traffic by putting a paid ad on top of the search results page.