Choose the Right Platforms
Use Hotjar to gain visual insights into how visitors interact with your website, including heatmaps and session recordings. Use the […]
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The result A potential customer
Who has been expos to your ads or is convinc of your expertise after researching your blog post. Without even
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Challenges and opportunities facing brand marketing
The current world and brands are analyz through 10 snapshots. Each “photo” shows a different story about the relationship between
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It supports the idea that innovation is about technology
That’s why it invites us to think about which conversations should take place in work teams and then choose technology.
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The Importance of Automation for Your Website’s SEO
The time for website promotion can vary from a few days to a few months. With manual SEO, the implementation
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How to Avoid Common Copywriting Mistakes
While a high level of creativity may be essential to your job, some common writing approaches don’t actually communicate your
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Don’t read your copy out loud
Write like you speak. Take a moment to read your copy out loud before you post it or press send.
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Trying to be too “cute” and smart
Be clear, not clever. Clarity always wins. Cleverness rarely does. Too many writers get stuck on “cute,” clever language
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The role of SEO in developing marketing strategies
Any good marketer knows that a strong marketing plan relies on these time-tested elements: An effective marketing strategy is based
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Use search data to help decide geo-targeting
SEO can support you by conducting preliminary keyword research in potential target markets to understand the current scale of search
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SEO research can also help you understand
Your current market share as shown by Google Trends for brand searches. As well as the calculat share of searches
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Use social proof to build trust
Chances are, you won’t buy from a brand you don’t trust. If consumers don’t feel they have enough information about
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Believe it or not 60% of online shoppers report
Purchasing a product due to FOMO marketing. You’ll be happy to know that there are multiple ways to implement this
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How to Improve Your Checkout Page Conversion Rate
Are you losing more potential customers than you’d like on your checkout page? If so, you’re not alone. The average
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Make the most of inbound and outbound marketing
As the web becomes more and more central to our lives — at home and in the office — search