The current world and brands are analyz through 10 snapshots. Each “photo” shows a different story about the relationship between the brand and the consumer over a period of time. The hacking phenomenon is analyz as part of the brand immersion environment, where consumers’ “hacking” of brands triggers a change in narrative and “new ways” to reach consumers. Brands, which are becoming more ubiquitous and omnipresent, also become infrastructure that can be hack by people.
We are entering a new era
A new generation will imagine, feel and live a world deeply influenc by the logic of games. Just as television and movies influence us, gamer culture is influencing and permeating the way we see the world. This way of understanding the world has far-reaching consequences, for example in the logic of transactions, in how we understand commodities. In a world where digital is becoming more and more important, NFTs (non-fungible tokens) describe this perfectly: digital goods are charg only according to the certification that I made them: photos, objects, but it is digital and I can trade them. Before, the value of an item increas with its uniqueness.
The importance of collaboration in the construction of a product or service, where authorship is not important and the brand considers its product or service as a combination of other products or services during the production process. This phenomenon of collaboration is the opposite of that of hacking, like thinking, before they hack me, I gave that place for collaboration to happen.
Fac with the unpr ictability and complexity of today’s world, brands are at a defining moment where they are forc to take a big step forward, but first understand what is happening and act accordingly.
Brand Purpose in Action
Purpose is first and foremost the realization of the dream, vision and virtue of the leader. Some companies develop the engine as their purpose, others discover it on the journey and deepen it for the afghanistan phone number library company’s development. What matters is to own it, discover it and commit to it as the driving force of the company’s activities.
Professionals agree that tracing back to the roots is the purpose of the company’s north, and many times, if you want to know where to go, you have to think about the origin of the brand.
Seeking to have a positive impact on two goals: democratization of access to natural water and pollution-free natural regeneration, protecting and caring for ecosystems. In addition, they work in a purposeful model in which Pura collaborators seek their personal goals and from there work together to change the world.
Reflecting on current social issues
of limit natural resources, it invites an investigation into three questions any leader should ask themselves: 1) If your company grows a lot, is it good for the planet? Society? 2) Do the planet and society ne your company to exist? 3) Am I doing the right thing in the face of social and planetary issues?
As leaders we have to make brave decisions because it is very likely that in 2 or 3 years we will not be in the business we are in today because the world is moving at a very fast pace trying to keep to the special data target of 1.5 degrees. increase in Earth’s temperature. The speakers invite you, leading a company, to consider the triple impact path that will lead us to the new economy, including people and society in your company’s business model.
Creative attitudes, digital well-being and balanc productivity for the new world of work
We reflect on the costs of our production and innovation, highlighting that we all innovate a lot in our professional and personal roles, but at the same time don’t stop the emotions that amplify what we afb directory are doing, such as anxiety. It then invites you to think about how to continue to innovate from conviction.
New trends such as the post-geographic era, where it doesn’t matter where the talent is. This phenomenon has l to companies becoming decentraliz and professionals working without borders. Cobotization, which means a greater degree of robotization in tasks, where robots can amplify the most human skills: machine learning, big data, etc.