This may sound biased, but we consider the Hello Bar to be the best lead capture tool currently available. It’s lightweight, easy to install, and incredibly effective.
Hello Bar allows you to collect email addresses using top bars, modals, sliders, alerts, exit popups, and more. Once you create your Hello Bar, you can automatically push it across your entire site or only to specific pages.
A header bar will appear at the top of your site where people can enter their email address. Try different types of bars to find out which works best for your audience. You can also A/B test bars that are similar to each other.
Install Hello Bar on your website
Hello Bar makes it easy to collect email addresses and offers a variety of email integration options. You’ll need an email service provider belize phone number library so that once you start collecting addresses, you can send emails to your list.
The best email service providers allow you to automate your email marketing campaigns. You can segment your lists based on specific criteria, set up email drip campaigns , and more.
5. Start creating amazing and valuable content to drive traffic to your website
We’ve discussed content production before, but let’s take a deeper dive.
Great copywriting techniques can help holiday shopping in 2024 you drive more traffic. You need to let people find your content through social sharing, Google searches, and other referral sources in order to introduce them to your products.
Let’s look at a potential scenario for our e-commerce sporting goods store.
The owner has written a series of articles about marathon training. Each article builds on the one below, providing in-depth tips and advice, as well as interesting anecdotes from the author’s perspective.
The content is SEO optimized so it ranks high on Google. The content is designed for beginners with specific buyer personas in mind.
Hello Bar makes this process easy for you
After the articles were published, a consumer stumbled upon them while researching whether to train for a marathon. She read every word fax lead and thanked the author for sharing such in-depth information.
It’s important to know that email marketing relies heavily on your ability to drive people to your website. In other words, you’re leveraging existing traffic to open up new marketing channels.
Sounds great, right? Follow this guide from start to finish to learn how to build an email list from scratch starting today.
Almost every business has multiple buyer personas. A buyer persona is a fictional version of your target customers.
That’s pretty detailed, right? This buyer persona example includes pain points, gender, age, where they live, occupation, income, and more. It also details the customer’s motivations, goals, and frustrations.
Creating buyer personas isn’t just for fun. You’ll use each persona to deliver relevant content to that person.
For example, in the example above, the customer is a woman with narrow feet who has a hard time finding shoes that fit. You could write an article about the top 10 shoe brands that fit women with narrow feet. This content would appeal to your target customer, and at this point you could make an offer to collect her email address.