We write a content strategy. What is it and what business tasks does KS solve in SMM promotion. How to compose the main message of the brand.
What is a content strategy and why is it ne?
Content strategy is part of the overall marketing strategy for brand promotion. It describes everything that concerns the content that will be broadcast on social networks.
The KS is develop to avoid buy telemarketing data repetition of information materials and bias towards one type of content. It allows to keep the focus on the main message and marketing goals.
Objectives of Content Strategy
KS helps to competently distribute information noise between placement platforms. Makes the process of creating content thoughtful and plann. Analysis of the placement plan and feback from the target audience will allow you to prict the effectiveness of the content in advance.
The main message of the brand
The main message is the key idea that the brand wants to convey to its consumer through its presence on social networks. The slogan is a short phrase that best reflects the essence of the message and runs like a r thread through all the brand’s publications. Even if it does not sound direct, it is impli.
How to compose a key message
- analyze brand positioning ;
- highlight the characteristics of 9 tips for excelling at international digital marketing your target audience ;
- evaluate the actions of competitors and form a content-bas USP .
Types of content
Social mia posts are divid into three groups: viral, converting, and engaging.
Viral posts — have the highest spe of distribution on a social network. They make the connection between a community member and a company more personal, emphasize that the brand understands the nes of its audience and shares them. Such gambler data posts attract new members and increase the community reach. Viral publications can be ucational or entertaining.