Copywriting Mindset: The Mindset of a Copywriter That You Must Have

But if you have to choose 1 of the many knowledge, this is the one you should at least not miss:

Mindset of a copywriter.

Even if you have 1000 copywriting templates in various aspects, if you don’t have the mindset of a copywriter… it means nothing.

You can’t create copy that sells without understanding this.

Not only that…

Templates will make you stiff.. and templates can expire.

Not so with the mindset.

The way modern humans think has never changed since the days when homo-sapiens first appeared…until now.

By having this knowledge, you will be able to create effective email list copy even if you are still alive 1000 years from now.

And you can apply this anywhere… landing pages, sales letters, ads, website content…

#1 Copywriting is not (just) writing

Because in the past, marketing media was only writing, that’s why it was called copywriting.

Now there are advertising and marketing media in the form of images, videos, and audio… so as a copywriter your job includes creating image concepts and scripts in videos.

But most importantly, this:

A copywriter is a person who studies human psychology .

Let’s take another look at the primary function of a copywriter: creating copy that increases conversions.

Then channel the ideas in your head to be accepted by them. So that they will take action according to what you want.

So you will encounter many principles of human psychology.

Don’t worry, you don’t need to be a real psychologist.

#2 Nobody cares about you

Selfish… that is the basic nature of humans (and other living creatures).

9 tips to improve shopify product pages and increase sales Even though in civics lessons we are always told not to be selfish… care about others… but still, no one cares about you.

They only care about themselves.

Let’s look at an example:

This is an example of copy from a real business sales page (name and address have been disguised).