Once you’ve structur your buying process, you can take smarter approaches to nudge leads through the buying process in a more automat and scalable way.
A relationship model as simple as traditional Email Marketing is no longer enough and the effective solution to this challenge is marketing automation.
Through marketing automation , you can deliver the right content to the right lead, at the right time, and at a larger scale. The two main benefits deriv from this strategy are increas sales and ruc acquisition costs.
Qualify leads before passing them on to the sales team
As lead generation increases, we start to create another problem: too many leads for the sales team to handle . In theory, if we have a sales force to approach, more leads is always better.
However, bas on our experience, we are aware that each salesperson lawyer database has an optimal number of approaches per period and exceing this number results in a decrease in the salesperson’s effectiveness and productivity.
Therefore, delivering more qualifi leads can go a long way towards salespeople’s productivity
Bas on a few rules, marketing automation software start working with a trustworthy analyzes the lead’s information and indicates how prepar they are to make a purchase.
If they are not yet at the ideal time, they must continue to be nurtur. If they are at the ideal time for purchase, they are sent to the sellers.
Bottom of the Funnel: Sales and Retention
With the top and middle of the funnel gambler data optimiz, leads are coming in, ucat, and in the right volume. Our next step is to filter out which leads have the potential to become customers and also what can be optimiz at this stage.
The bottom of the funnel can be divid into three key points that we will seek to optimize: qualification, delivery of leads and approach.
Deliver Sales Leads More Efficiently
There is a strong correlation between sales and the time between the lead’s conversion on your site and the salesperson’s approach. To the point of indicating that if we manage to make the approach in the first three minutes after an action, the conversion rate will increase by 98%.