Some people prefer to read text-based content. Others prefer to sit in front of their computer and watch videos or listen to audio while commuting to work.
A single lead magnet can turn into multiple lead magnets if you repurpose your content. A/B test different versions to see which one your audience responds to most.
For example, if more people watch videos than read e-books, go with the video. They both contain the same content — they just present it differently.
9. More than just information
You know why people are so focused on Gary ? He’s got a lot of personality.
He knows when to joke, when to canada phone number library swear, and when to poke fun at people, and his off-the-cuff remarks are a joy to watch.
You don’t have to imitate Gary Vee to create a great lead magnet. In fact, you shouldn’t. Instead, you should put your own personality on your lead magnet to entertain and inspire your audience.
3. Make a big promise and provide a desired end result
Think of guide magnets as the solution to the equation: Use X to achieve Y.
X is the lead magnet and Y is the desired it’s important to analyze your audience outcome your target audience is looking for. How will your lead magnet make their lives easier or better?
For example, instead of offering a general guide to “social media marketing tips,” make a more specific promise. For example, “Get up to 1,000 YouTube views in 24 hours.”
Additionally, your CTA should reinforce this results-oriented promise. Use affirmative language, such as “Yes, I want to increase my YouTube views.”
Notice the CTA below? The positive statement suggests that personalization helps increase your conversion rate .
Image Thinkific
4. Deliver on your promises
Don’t forget the other side of the coin. If subscribers fax lead download your magnet link and find the content unsatisfactory, they will most likely cancel their subscription.
They’ll also think your paid product lacks value. Don’t take that risk. Instead, deliver on the exact promise of your lead acquisition form.