When we send a batch of emails. There is a significant amount. That bounces (gets lost along the way), and others that, although. They reach the recipient’s server, are deposit in the Spam or junk folder.
We call the delivery rate the number of emails that reach the recipients’ inboxes and can be open and read.
How is the delivery rate calculat?
The delivery rate is not a number that is obtain directly, but is usually represent as a percentage. Therefore, to calculate it, we will have to apply the following formula:
Number of emails sent, minus the number of bounces, divid again by the number of emails sent, and multipli by 100.
Why is delivery rate important
Just because an email arrives at the recipient’s server doesn’t necessarily mean it’s been deliver to their inbox.
The main data that the delivery rate provides us with is knowing how many shipments reach our recipients’ inboxes, and how many are lost along the way.
As we have said before, the number of deliveries represents an economic cost in any email marketing platform. Therefore, with a very low delivery rate, we will be wasting a lot of economic resources.
A high delivery rate will impact the achievement of our conversion tonga email list 26,869 contact leads goals, so our success ratios will be much more positive and reliable.
How to improve delivery rate
There are several factors that can influence the delivery how to scrape blocket to extract mobile phone data rate, some are technical and others are functional and mechanical when writing.
Setting up our shipping infrastructure.
To begin with, the main thing is to have our saudi data erverand authentication protocols properly configur, both so that it works correctly when sending emails, and to transmit to the receiving servers and applications that they come from a reliable IP, domain, or server, so that delivery is not deni.