If your posts are relevant and engaging, user interactions will soon follow. If that’s not the case, and every time you ask a question or post a piece of content, you don’t get likes, comments, or people don’t share it, you’ll need to evaluate how interesting your posts are.
One mistake that brands often make on social media is to talk about themselves all the time. Believing that your company is the center of the world is not something that can generate interest in users.
That’s why there’s a world-renowned rule called 80/20, w phone number library hich states that you should strike a balance between both types of content: 80% of it should be useful and address topics relevant to your users, while the other 20% can be used to promote your products or services.
There is no universal forula
A that allows you to measure the engagement of your content . However, the most reliable equation is the one that compares the number of interactions per post with the number of people reached.
Therefore, a good Engagement Rate will be one that averages 2% . If your average is lower, consider rethinking your content categories and use creativity to impact the user. Learn how to generate engagement on Social Networks !
Do you receive visits to your Website from your social profiles?
One of the metrics you should always analyze is where the traffic to your page comes from . If Social Networks do not appear among the first ten sources of visits, you should analyze what is happening.
It may be that your messages are not clear or attractive enough to make users click. Strive to make sure that the titles, descriptions, images and calls to action of your posts complement each other in order to generate traffic to your Website, Online Store, Blog or Landing Page.
Are you meeting the KPIs you have set for yourself?
You will never know how well you are doing your job on Social Media if you do not measure the results of singapore data your actions and check if they correspond to the objectives set . After all, what is the point of having an active and growing community if you do not meet the business goals you have defined?
To do this, you will need to determine which Social Media metric seller: how should we deal with this unethical price increase? s to analyze, such as number of followers, reach of posts, number of interactions, clicks on links, etc. You will also need to define the instruments you will use to measure your results and when you will do so.
Have you passed the exam?
If you answered each of the questions, you’re ready to evaluate how well your social media strategy is working and how you can optimize it. Let us know in the comments section how you got on!
Would you like to find more tips on Social Media ? Download our infographic for free and learn the 10 Commandments that you must respect to build a successful plan. Do it now!