E-commerce traffic is the driving e-commerce number of people who access an online store’s website in a given period. All users, even if they do not complete a purchase, are considered part of this traffic.
This metric is essential for anyone looking to sell online, because more visitors mean more opportunities to convert them into customers.
Imagine the frustration of investing time and money into building a website only to realize that few people are finding it. You know you have something valuable to offer, but you’re missing the essential ingredient: traffic.
But don’t worry, in this content we will explore practical Digital Marketing strategies and tips to attract more visitors to your online store.
Understanding the types of traffic in e-commerce
If you asked yourself: “ How do I generate traffic to my online store? ”, you first need to understand its different types.
When it comes to attracting visitors to a website, it is essential to understand the different types of e-commerce traffic that can boost your online presence.
Each type has its own accurate cleaned numbers list from frist database particularities and can be more or less effective depending on your objectives and the profile of your audience.
Organic traffic
Organic traffic is traffic that comes without the need for financial investment in advertising, for example. It is generated when users find the website through results on Google, or through actions and content marketing.
Investing in SEO is essential to ensure that your website appears in the top search results for searches relevant to your business. The advantage of organic traffic is that it is usually more qualified, because the user is directly searching for something related to the brand or product/service in question.
Paid traffic
Paid traffic, as the name digital moms, why attract this audience to your business suggests, is traffic that a website acquires through paid advertising.
The great advantage of paid traffic is the possibility of precise targeting, allowing you to reach exactly the desired target audience. However, it is necessary to constantly monitor the return on investment (ROI) to ensure that the campaigns are profitable.
Direct traffic
Direct traffic occurs when users directly type the website address into their browser or access it via a link saved in their favorites. This type of traffic usually indicates strong brand recognition and customer loyalty.
Referral traffic
Referral traffic is traffic that comes to your website through links on other websites. It can be the result of link building or mentions in articles and blogs. Having good referral traffic not only increases the number of visitors, but it can also improve your website’s authority.
Social traffic
Finally, social traffic is facebook users database generated through social networks such as Facebook, X (formerly Twitter), LinkedIn, Instagram, among others. Posting relevant and engaging content on social networks is an effective way to attract visitors.
SEO: Optimizing for Organic Traffic
Search Engine Optimization (SEO) is a set of essential practices to improve a website’s ranking in search engines, such as Google, and thus attract more organic traffic .
Identifying the terms and phrases your target audience uses to search for business-related information is essential to creating relevant, optimized content that attracts traffic.
Tools like Google Keyword Planner, SEMrush, and Ahrefs can help you discover these keywords.