We have prepared for you a mini-series of the most interesting findings from the conference, full of practical instructions and real examples from the world of e-mail marketing. We have already completed two parts, and you will certainly find surprising and useful information in this third as well. So here we go.
Gamification, omnichannel communication and kinetic elements in practice
Jakub Malý, e-mail marketing consultant, head of sales and co-founder of the promoGen agency, called for us to guide users through the purchase process in a playful netherlands whatsapp number data way , using gamification. It’s a hot trend in marketing in general, and it’s also great for email marketing. We described more how to do this in the article Gamification in e-mailing: Why and how to work with it.
In a case study of a specific company, Jakub showed an the real estate agent scans interesting comparison of the use of gamification in collecting new contacts :
Classic pop-up windowSubscription rate – 7.9%
Order completion conversion rate – 18.3%
Wheel of FortuneSubscription rate – 28.8%
Order completion conversion rate – 21%
Advent calendarSubscription rate – 10.7%
Order completion conversion rate – 23.8%
Image source
Jakub also focused on omnichannel marketing , the shopping data goal of which is to connect e-mail with other channels so that customers have a complete shopping experience. Omnichannel is based on using all channels simultaneously. In a simplified way, the customer journey through omnichannel can look like this:
For gamification elements, Jakub recommended the Mailocator tool .
Jakub pointed out that the omnichannel campaign as part of the company’s loyalty program had great results and good feedback from customers .
The last point of Jakub’s lecture was kinetic elements in e-mail. Interactive messages are a way to differentiate yourself and bring the user experience from the web to email. There are plenty of options:
deductions,
dynamic writing of reviews,
personalized banners,
hover effects,
image overlay
and others.