How many times have you convinced yourself that it’s better to put things off? Too many times, let’s face it! That’s what marketing is all about. Always on the fly! Well, it turns out that a small glitch in the machinery, no bigger than a hundredth of a micron, has given us the opportunity to turn things around!
So why not take advantage of this unprecedented period to take a hard look at Emailing Leads: 4 Major your email acquisition strategy? Are your practices still the right asia mobile number list ones? Have they become too common? What if you could take advantage of this opportunity to challenge yourself? A quick refresher on the troops…
Today we’re going to take a look at the 4 key issues that need to be addressed if you’re going to overhaul your email acquisition strategy .
Put all the odds on your side during this crucial period of economic recovery!
Design is a key element in your email campaigns. How long has it been since you last checked your email templates? ISPs (how clever they are!) will sooner or later detect a template that is used too intensively, thus inexorably increasing the amount of SPAM you receive.
What about your KPIs? Are they still as high as before? Taking stock of the performance of your latest campaigns will ensure that your potential customers remain engaged with your communications.
Want to review the design of your emails?
Here are three points to consider to get off to a good start…
Review your template and design
“You are welcome in my home.” Email is the first point of contact with your brand. Graphic charter, user experience, etc., your creatives must allow the Internet user to quickly think about the last time you were dive into the heart of your universe and immediately encourage them to click:
– Choosing visual elements that are attractive to a wide audience, in line with the appetite of my target audience, giving a good appreciation of the product…
– Organization and arrangement of elements to optimize readability, clarity and visibility from the first third of the creative.
– Tailor your creative to the prospect CRM codes don’t necessarily work with prospects.
Adapt and take care of the writing
Several years of marriage or a first date ? Let’s face it: the approach is not entirely the same! The same goes for your customers and potential customers. It is essential not to qatar data address them in the same way. The former need to become familiar with your brand’s universe, while the latter will be more interested in content related to your values or news.
This difference in approach is crucial. The proof: a potential customer will barely Emailing Leads: 4 Major read your email for 6 seconds and will only take 2 to 4 seconds to decide whether to click or not… Hence the importance of being clear and concise in this case. This is not necessarily the case for a recurring subscriber, who will be more attentive to what you say. Obviously, the choice of words is vital to avoid SPAM.
Make sure your HTML emails are properly embedded
So here we are. You’ve checked all the boxes for the ideal layout. But your inbox screen looks like the home page of your Uncle Michel’s personal blog. In other words, nothing!
Email marketing is first and foremost a matter of experience. There are a number of key lessons and best practices to apply, depending on your objectives, your offer, your industry, etc.
However, every brand is unique by definition, so we recommend A/B testing your campaigns.