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10 Essential Skills Every Digital Marketer Needs to Know

The great news is that there is usa whatsapp number data
a global demand for marketers with agile digital skills. According to our research ‘The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future’.

So, how do you fast-track your way up the corporate ladder or set yourself apart from the competition, particularly if you’re a digital nomad or looking to become a successful freelancer? Check out these 10 essential skills to keep you relevant in the ever-changing digital industry:

Video Marketing
SEO & SEM
Content Marketing
Data & Analytics
Design Thinking & Planning
Social Media
Email Marketing
Be Tech Savvy
Be Persuasive
Highlight Your Unusual Skills!

Social Media

As a marketer, it’s essential how ethical hacking can help your business
to have some understanding of social media marketing. You need to understand that it’s not as simple as creating a post and putting it out there. The content you create needs to be relevant. It’s also about understanding the strengths of each platform and if it will suit your audience.

For example, if you’re a fitness brand with a customer base of 20-30 year olds then TikTok may help drive brand awareness. You could post a video of customers at a fitness class or a promo video showing what you have to offer. Conversely.

It’s about knowing your audience base, creating content that will resonate, and using the right social platforms.

Email marketing

Email is an essential egypt data tool for any marketer, espeically as first-party data is more important than ever, since the demise of cookies. It helps you to communicate with, and influence, a captive audience and deliver personalized messaging through segmentation and workflows.

There are a lot of great tools out there that can help with email (e.g. MailChimp, Marketo) so it’s important to familiarize yourself with them. It’s also important to have lists to keep your contacts in order. For example, if you run a paid campaign on social media, collate your contacts into a list so you can target them with similar information or messaging.  Triggered workflows are also important, as you can use automation to send relevant messages at regular intervals to re-engage prospects or customers.

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