Exclusivity makes readers feel special, as if they’re receiving an offer that wouldn’t be given to just anyone. These subject lines use personal language to make readers feel like they have inside access, encouraging them to open the email and see what’s meant just for them.
A special little gift just for you
There’s something personal about this quote that feels like a gift just for the reader.
- A special little gift costa rica phone number library just for you
- A personal offer just for you
- A secret offer just for you
Only our VIPs can get a sneak peek
When you let readers know they’ll get a sneak peek because they belong to a select group, it adds a sense of exclusivity.
- Only our VIPs can preview big exchanges big hopes new products first
- Only our VIPs can enjoy holiday discounts first
- Only our VIPs can enjoy this secret discount
Because you are one of our favorites…
This quote makes the reader feel valued and part of a close circle, thus encouraging them to participate.
- Because you’re one of our consumer data favorites…Exclusive offers included
- Because you are one of our favorite people…special discounts are waiting for you
- Because you are one of our favorite people… Be the first to see our new series
Invite you to join our inner circle
Inviting readers into the “inner circle” creates a sense of belonging and exclusivity.
- We sincerely invite you to join our inner circle – exclusive offers are waiting for you
- We invite you to join our inner circle – be the first to shop new styles
- Invite you to join our inner circle – internal private transactions
We’ve been saving this for you…
Personal advice like this makes it feel like the offer was made just for the reader.
- We’ve been saving this for you… Special Inside Access
- We’ve been saving this for you… Shop our Secret Deals
- We’ve got this for you… 30% off today only