The main rule of any SMS content is to be simple and clear. This way the reader will imm iately understand the essence of the message and will appreciate its usefulness faster. Here are some basic recommendations for composing an SMS: Add numbers – date and time, quantity of goods, discount size, etc. Use clickable links. Although people often avoid clicking due to fears of phishing, this can work for brands with a loyal audience. Avoid abbreviations and Latin letters. Avoid using capital letters too often – such messages may seem “shouting” and even aggressive.
Check the text for errors
The mailing can be test on the select target group, and then move on to the next stage of the SMS strategy – assessing its effectiveness. How to chinese in europe analyze SMS mailings The standard functionality of mailing services is usually limit to information about messages that have arriv . This will give a general conversion within the attribution window, but will not show the detail effectiveness of the entire SMS campaign.
To solve the problem, you ne to connect additional tools
For example: Unique promo codes. They help to find out the number of people who receiv the message and us the offer. This will allow which is responsible for implementing you to calculate the number of new customers and the income they brought to the business. Shorten links. Help collect data about the location of subscribers, phone OS, device browser and other useful information.
Call tracking
To send a mailing, you ne to select a virtual number, insert it into the message and track how many people call it back after receiving the material data SMS. Integration with CRM. This option is offer by services with their own API. The method will help set up deep analytics that will accurately show which subscribers perform the target action and what benefit the company receiv from this. UTM tags. Link elements that are “emb d ” in different SMS messages — about promotions, sales, new collections, etc.