(Or, Why online marketing shouldn’t be a closed book for small businesses.)
This is a reflective post, of thoughts we felt it important to share.
At our 10th birthday event recently
GWS was able to spend time with many friends and business leaders in Bristol.
And we heard the following three things repeated more often than anything else:
It has become clear to us at GWS that people can often start to feel somewhat adrift in the sea of internet.
Marketing after the initial excitement of setting up a promotion campaign has faded.
Small businesses who want to interact with their own clients can cambodia phone number data feel bamboozled by the ‘effort’ involved; we’ve
heard it said by some professionals that.
The extra time commitments and (what they imagine) is hours of self-training make.
online engagement not only a closed book – but one that is far too much trouble to open.
Searching the internet for assistance
doesn’t always help; with reams of articles about applications you never knew existed.
and a bewildering array of jargon and acronyms, it can be easy to conclude that online marketing is not worth your time.
So this week, we’ve produced a mini-series outlining four basic ideas to help small businesses take control of their social media or online marketing strategy.
This should help you get the most value out of your marketing investments, whether your SEP campaign is ongoing, or if you are just at the ideas stage.
If you have staff responsible for online marketing, have regular increase in new customers meetings with them to make sure you get the most value from any traditional marketing you do – most of it can cross over and be publicised online, which creates good value links (press releases published in online newspapers is a good example).
If you are constrained by time, pick just one social media platform and tg data stick to it. (We’ve written introductory guides to the major social media sites you’ll hear mentioned – click here).