You are a fashion advertiser and you send emails to your current and potential customers. But you have noticed that some emails that have good KPIs with your customers have much worse ones with your prospects….
Don’t worry, it’s perfectly normal. We’re talking about two very different targets, which Email Examples for Leads means you need to adapt your email creative accordingly (and certainly your acquisition strategy).
So what types of fashion creatives work with potential clients? How can you present your content to maximise your chances of attracting this specific audience?
Dataventure has rounded up 17 of the most effective fashion email templates for acquisition.
Illustrate your product categories
Whether your brand is in its infancy or has a huge following, don’t forget that potential customers know little or nothing about your collections. The same can whatsapp number list be said about the breadth of your offering.
Presenting your different product categories in your fashion email creatives and illustrating them with attractive visuals will help spark the curiosity of potential customers. Plus, you’ll be able to attract a wider audience, and your response rate will thank you!
2: Hyperpromotion
As an essential part of prospecting email marketing, capitalizing on the promotional aspect of your offers will give a huge boost to your performance indicators.
It is clear that the discount/price offer plays an essential role in converting leads into customers. This is even more true when the offer is impactful. Therefore, it is essential to highlight it in creative targeting potential customers.
Examples of creatives who take advantage of the offer
3: Best Sellers
What better way to illustrate your collections than by displaying your best sellers?
Relying on key seasonal pieces or iconic brand pieces the role of social proof in email campaigns will help you increase clicks and sales.
Be careful, we are talking about real bestsellers (sales vectors)! Highlighting a simple selection of items (a bit random or emblematic of the season) could be perceived as too segmenting for the potential customer. The risk would be to create the opposite effect on response and conversion rates.
Example of a creative who observes good KPIs
4: Entry by brand
Are you a multi-brand company in the fashion sector? Why not take qatar data advantage of the natural reputation of the brands you reference?
This will allow you to reach a larger number of potential customers who will have a greater or lesser affinity with certain designers.
An example of success with Galeries Lafayette
5: Focus your campaigns
Black Friday, French Days, sales, end-of-year parties… These are just some of the reasons to make your communications stand out from traditional periods.
The goal: to increase your visibility in inboxes and capture the attention of potential customers. A real challenge in times like these, when Internet users are under great commercial pressure.
So do what our advertisers do, break the mold and invent disruptive templates.