How much is invest monthly in digital marketing strategies to attract new customers? Using retargeting, the Return on Investment rate, known as ROI , is optimiz and the company can achieve even more efficient numbers.
Monitoring the performance metrics of your campaigns is a great tactic for analyzing the brand’s success, so with retargeting, ROI becomes essential in the search for the best possible return.
Last but not least, we’ll explain how to do retargeting in your e-commerce business! Below, we’ve list a complete step-by-step guide with all the information you ne to put this strategy into practice.
Define who the audience
Who do you want to reach with retargeting? Are they users who left a product in their shopping cart, those who interact with a marketing email, or those who access your e-commerce site through an organic search?
Knowing your audience and italy email list segmenting it is one of the starting points for a successful retargeting campaign. Therefore, planning must always be align with this choice.
Identify where this hearing is record
Almost everything that users do on the internet is record, whether through cookies, access to specific URLs or clicks on pixel tags. Therefore, when defining your audience, it is necessary to find out which of these data collection tools this audience is register with.
For example, in the case of retargeting
For organic search, users the ultimate retailer’s guide to inventory management are collect via URL, and for email, this registration is done with a pixel tag. It is also possible to segment a specific profile of people using demographic data, interests, purchase intentions, age, social class, ucation level and even field adb directory of activity in the job market.
Create an advertisement
Valuing creativity and offering the user exactly what they want is the key to the success of your strategy.