Ideas for using Instagram Stories in e-commerce

Are you using Instagram marketing to its full potential for your e-commerce store? For example, have you used a countdown sticker to promote a sale? E-commerce marketing that takes advantage of the amazing options offered by Instagram Stories will generate more and maximize your exposure.

Add shopping links and tags to your stories

Quality is essential in social media marketing , and it’s taiwan whatsapp number data equally important for the stories you post on Instagram. Planning and creating stories is time-consuming. However, it’s better to post two stories with consistent quality per week than ten that fail to connect with your audience.

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Below we share a list of Instagram Stories ideas that you can use to increase sales of your products through Instagram.

 

It is possible to tag shopping tags or product labels, as they are also known, to certain products in stories. Followers can tap on the sticker and get more marketing training from logo to rebranding information about the product, including its name, price and description. By adding a link to the story, the sale is almost guaranteed.

Adding links and shoppable stickers to your stories is a way to directly entice customers to use your e-commerce platform. In the past, only a limited group of powder data Instagrammers could add links to their Stories, but now this option is available to everyone. Tap the “link” sticker and add the desired link to direct customers to your site.

 

Share the production process

Take your followers behind the scenes and share with them the production process. IG users love this type of content as they feel like there is a real person behind the brand, which is nice compared to a lot of other products that post content. Plus, if there is something funny or cute to share, even better!

You know what the best thing about a behind-the-scenes tour of your production process is that it doesn’t have to be as “polished” as standard footage.

Use user-generated content in your stories
User-generated content (UGC) shows your engagement with the community. For example, sharing stories from followers who mention your brand builds likeability and is a subtle way to promote your brand . But before posting content, make sure it is consistent with your brand and contributes to quality.

Use hashtags or text to express your appreciation to followers whose content you select. To get more content, let your followers know that you find their content or comments interesting. Share a hashtag that users can include in their image, and then search for that hashtag. Be polite and ask for permission before sharing those posts on your profile.

Add a countdown tag to create a sense of urgency
Add a countdown sticker when you want to promote a sale, product launch, or event. These stickers create a sense of urgency and draw more attention to your product. Countdown stickers are added just like any interactive sticker. The difference is that countdown stickers display a countdown at a date and time you set, and this sticker can have its own followers.

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