You want to make a good first impression with your lead magnet landing page. So make sure it’s visually appealing and easy to navigate.
Here are some design tips to attract new customers and increase engagement on your landing pages:
- Use a consistent color scheme, fonts, and layout to convey professionalism and brand identity.
- Use headings, subheadings, bullet points, and short paragraphs to make your content easy to scan and digest.
- Use contrasting colors to make all your CTAs stand out.
- Make sure your lead magnets work perfectly on your mobile device.
5. Make your lead magnet action-oriented and free
A lead magnet won’t work if it’s not free. Remember, your prospects are not ready to buy yet.
It also needs to be action-oriented. In cameroon phone number library other words, it needs to offer something useful for your visitors to take an immediate action.
If it’s a checklist, your readers should be able to follow it. If it’s a video, it should provide detailed instructions.
6. Your lead magnet should provide users with instant gratification
No one likes to wait—especially now. We only care about now, now, now.
This is why a lead generation strategy finding out about your readers of offering free tickets to next month’s webinar probably won’t work. Visitors will probably forget about it anyway.
Make it download immediately. You can send it via email or a link from an internal page of your website.
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7. Your Lead Magnet Should Be Easy and Quick to Consume
You might think that creating a lengthy fax lead lead magnet would be considered to offer a higher value. This is usually not the case.
In fact, it gives the impression that you’re forcing your prospect to work harder to get information. That’s never a good thing.
Focus on delivering high-value information in an easily digestible format. For example, if it’s an e-book, limit it to 20 pages or less. For a video, don’t exceed 30 minutes.