Better email marketing offers the opportunity to grab users’ attention with compelling subject lines and engaging content. Landing Pages and Improving Email Marketing . But getting customers to open and read your emails is only the first step.
Once they’ve read the content, you want them to take the next step – visit your website. Landing Pages and Improving Email Marketing .
The problem is that websites target a whatsapp data wide variety of users, from those who land on them through a search engine to those who heard about your business from a friend and typed in the URL.
To increase conversions in email marketing, you need attractive and user-friendly landing pages that will encourage a potential buyer to become a customer.
Landing pages help you create highly targeted and relevant experiences based on your audience segments. Additionally, landing pages can be targeted to specific content related to the emails you send.
We offer 10 tips for using landing pages to improve the effectiveness of your email marketing and increase conversions.
1. Start with compelling headlines
The headline on your landing page is likely the first thing your consumer will see. This content should be compelling and touch building blocks for relevant b2b email marketing consumers on a deep level.
Consider why consumers are looking for the solutions you offer. What are their biggest barriers to purchase and how can you remove those barriers right now?
Including an emotional hook in your content will help you engage your reader and start building a relationship with them.
So in those 3-7 words you need to write for your title, choose your words carefully.
2. Simple is better
One of the main benefits of a landing page is that it allows you to simplify your offer into a short description of the product.
Don’t fill the page with all the products and services you offer. Instead, focus on the content of your email and the segment of your audience that receives it. In these cases, less is more.
And while you’re simplifying your content, make sure your page design is simple, too. You want it to look great and be easy to view on any device.
3. Create clear calls to action (CTAs)
One of the most important elements of your landing page is the call to action (CTA). Sometimes companies become so focused on landing page conversions that they clutter it with too many CTAs. This leaves the visitor overwhelmed and confused about what’s really important on the page and what step they should take next.
Create one bold call to action. And when designing buttons and copy, make them actionable and tell the visitor what they will get when they click the CTA.
4. Guide the user through the page with great design
Design principles will help you guide the viewer’s eye down the page to get to the information they need. Pages with hard stops or large calls to action too early can prevent the consumer from scrolling down to the information they need.
You want to progress the information as you scroll and use design elements that connect one section of content to the next to draw the reader down the page.
5. Make sure your content is mobile-friendly
Mobile email clients are the primary way for users to read emails, at 41.9%. This means that mobile-first design is essential for creating landing pages in email marketing.
Most web pages today format well on mobile devices. But that doesn’t necessarily mean you’re creating mobile-first pages. Just because a page folds and scales well on mobile devices doesn’t mean it’s mobile-first.
For example, large headlines that span multiple lines of text will be difficult for mobile users to read. And the larger the text, the less likely the visitor is to continue scrolling.
Put in the extra effort and testing for mobile users to see the best results for your email marketing landing pages.