Lead magnets convert best when there’s a sense of urgency. Let your visitors know they’re viewing a limited-time offer or that your lead magnet will help them solve an urgent problem.
If you want to reuse your lead generation product, limited-time offers are hard to replicate . But you can create urgency in different ways.
In the example below, the brand offers “Today’s Special” to create a sense of urgency. This will encourage new leads to fill in their details so they don’t miss out on today’s deal.
Image via HubSpot
11. Switch from second person to first person
Read the headline, subheadline, and CTA in the exit popup above. Did you notice the voice change between these elements?
The title and subtitle are written in cambodia phone number library the second person, addressing the reader as “you”. However, the CTA switches to the first person , using an affirmative sentence.
In other words, you’re writing your CTA in your prospect’s voice. This can be a powerful conversion technique because it plants the seed of desire in your prospect’s mind.
12. Use only one call to action
Don’t do anything that confuses or distracts your visitors. If you use multiple CTAs, your potential customers won’t know which one to choose and it will lower your conversion rate.
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13. Promote your potential customers through marketing channels
You don’t have to limit your lead magnet to your website, or exit pop-up . It should be visible on different platforms, especially those that your target audience frequently uses. This includes:
- Social Media
- Email Marketing Campaigns
- Paid Advertising
14. Integrate lead generation creatives with your sales funnel
Lead magnet ideas are not a stand-alone fax lead strategy; they should be a key part of your overall sales process.
A good lead magnet aligns with the buyer’s journey from awareness to decision stage.
Additionally, the insights from your lead capture pages should inform your email segmentation plan. This allows for more targeted follow-up campaigns to nurture leads toward purchase.