Now that we’ve defined some of the most critical terms, let’s explore 15 pro tips for creating and marketing lead magnets to generate more leads .
1. Define your buyer persona: Find out what your ideal consumer wants
Learning how to create a lead magnet starts with understanding your audience. What does your ideal consumer want and how can you satisfy them?
Let’s say you run a wedding-related e-commerce store, and your target audience is people who want to get married. However, you have to cayman islands phone number library know what they are looking for. For example, do they want cheaper products? More elegant products? Or products with more diverse product designs?
Once you understand these essential qualities, you can design a lead magnet to meet their needs.
What is a “buyer persona”?
Lead Magnet Buyer Personas are fictional what does effective data synchronization look like? descriptions of your target customers based on data. You must first understand your visitors’ needs before you can build a lead magnet that will increase your conversion rate.
For example, let’s say your prospect buyer persona describes a young couple who are on a strict budget and don’t like tradition. Then, a prospect ad about an elegant, dreamy wedding in a church probably won’t appeal to them.
2. Make sure your lead magnets are highly targeted and relevant to your audience
There is a scene in the TV show Friends where Phoebe, a licensed massage therapist, complains that she has no clients. When asked why she is losing clients, she admits that she teaches a seminar on “massaging yourself at home.” She says, “Now they are massaging themselves at home.”
This is a great example of not hooking a fax lead prospective client enough. You don’t want to give away all your secrets, nor do you want to make the prospect feel like your business is useless. Instead, you want to help them solve a specific, relevant problem.
Phoebe could have taught customers to massage themselves at home instead of teaching them to do stretching exercises to keep their bodies supple and pain-free between massages. She would still be indispensable to the customer, but she does provide value.
See where this is going? If you run a massage therapy business , a lead magnet like this can help you get more opt-in subscribers. In short, a lead generation page should direct leads to a specific lead capture page .