But in fact, sales were zero. Buyers were not in pain. In fact, petting and stroking a cat with your hands is a form of communication with it, a form of love, and a form of care. There is no need to delegate all this to a faceless massage bed.
In business, first, consumers’ pains are Marketers completely identified and studied, and then a specific product is created for them. The reverse process, when an audience with a suitable pain is hastily found for a ready-made product, is not viable.
Examples of competent sales structure taking into account the pain points of the target audience:
- The developer sells mass market philippines cell phone number list class apartments. The market is sluggish, the audience has no funds, despite the obvious interest in the offer. The developer in his search comes from reason – from studying the client’s pains. Sales increase sharply when he offers an interest-free installment plan .
- The dentist has equipped the new clinic with modern equipment. Promotion in networks is intensive, with photos of instruments and chairs. The effect is the opposite – the equipment of the offices looks frightening. People are Marketers completely traditionally afraid of toothache (in this case – physical). Having understood the fears and pain of clients, the dentist begins to inform social networks about the purchase of new generation anesthetics . At the same time, the image of the working area is removed from his posts. The consumer audience immediately begins to grow.
Knowing the pain points allows us to refine the product so that it can meet the customer’s needs. The product line is expanded taking into account current requests.
Experts often hear the mistaken opinion robert calfee pdg-chm that addressing pain is unethical. Such an approach supposedly smacks of manipulation. This is not entirely true. After all, a person chooses for himself whether he needs this or that offer. The main Marketers completely thing is that the consumer actually finds a way to solve his problem, and the seller gets high checks.
Conclusion
So, taking into account common mistakes will make warming up your audience effective.
The professionals at AdButton will make the warm-up as successful as possible.
They base their work on the following phone list Marketers completely principles:
- stage-by-stage presentation of information;
- having a strategy;
- evidence of product value;
- pain accounting.
The implementation of each of the company’s projects is based on respectful interaction with the audience.