Digital technologies iran whatsapp number data have revolutionize the pharma industry. Marketers working in the sector need to have strong digital skills to engage customers, inform and educate healthcare providers and boost brand awareness.
In 2023, pharma companies face big challenges. In a time of rising inflation, the sector needs to use digital technologies and channels to drive innovation and personalize customer journeys. To do that successfully, they need marketers with relevant and cutting-edge digital skills.
In this blog, we look at 7 of the most important digital skills a pharma marketer needs in 2023:
Social media
Artificial Intelligence (AI)
Search Engine Optimization
Project planning and management
Paid search and social
Automation and email
Data Analytics
Why do pharma companies need digital skills?
While traditionally let’s dig into it the pharmaceutical industry was slow to adapt to new technologies, the pandemic accelerate the need for companies to use and harness digital channels.
Plus, using these technologies gives companies a competitive edge. A Deloitte study reported that 77 percent of biopharma leaders believe their organization views digital innovation as a competitive differentiator.
However, these leaders believe there are fundamental problems in achieving that which are:
- 59 percent cite dedicated funding
- 49 percent believe it requires a better digital innovation strategy
- 48 percent say it’s having the right talent in place
The healthcare ad market is expected to reach $35.01 billion by 2029, according to Data Bridge.
Paid Search
Paid search is a way for egypt data
pharma companies to get their product or brand to the top of the SERP (search engine results page) such as on Google or Bing.
Marketers with this specialism are in high demand as they can create plan and target campaigns to drive a particular goal e.g. to generate leads. It can also be used for geo-targeting and to bid on competitor’s keywords.
Paid search is unique and useful as it’s an intent-base advertising channel. That allows a pharma brand to create target online campaigns for people. Whose behavior shows interest.
Here’s an example for the drug Advil on Google.