Online shopping in Mexico has skyrocketed in recent years and has completely changed consumer habits. This, coupled with the increasing use of mobile devices such as smartphones and tablets, has boosted mobile commerce among Mexican shoppers.
What is mobile commerce and how important is it?
In fact, mobile commerce in Mexico has become a buying and selling trend that, at the same time, represents a great business opportunity for the country’s SMEs, which also have a large numb turkey whatsapp number data er of e-commerce software that drives their development.
Mobile commerce or m-commerce is a type of commerce based on the sale of products and services through electronic commerce platforms optimized for mobile devices (cell phones, tablets, etc.)
According to the private study “Mobile Commerce in Mexico” prepared by the consulting firm Euromonitor, at the request of PayPal, m-commerce grew on average annually by 46% between 2013 and 2018, and generated 505 billion pesos in profits.
With this data, it can be said that mobile commerce has become an essential part of life in Mexico, as it is a safe and simple way to manage money and make everyday purchases.
What Mexicans buy via mobile commerce
These are the product categories that Mexicans purchase the most from their cell phones:
Entertainment show tickets;
Retail sales;
Transportation;
Lodging;
Bill payments;
Food delivery;
Contents on demand.
It is clear that there is consumption in Mexico and an increasing culture about the popularity of black of mobile commerce. But what does this mean for the country’s small and medium-sized businesses?
Larger audience: mobile commerce allows you to reach a wider a material data udience, potential customers who would not otherwise find you; to have a presence on the Internet and increase brand visibility;
Advantages of mobile commerce for SMEs in Mexico
Increased sales: the Internet has no timetables or holidays, so consumers can buy at any time and from anywhere in the world. The business increases its sales opportunities;
A large investment is not necessary: the infrastructure and staff required to run an online store is less than that required by a physical point of sale;
Improves the image of the business: mobile commerce improves the image of SMEs because it will give the company a more modern and current appearance.