Optimize the conversion rate of each channel: understand where the traffic comes from (social networks, paid advertising, Google, etc.) and which pages are being visit from each channel.
Increase and optimize the points of contact that a lead has with your company: this involves not only the forms, but also: improving the design and location of the calls-to-action; using lead capture tools such as scroll-box, exit-intent, among others. It may seem boring or tious but it works.
Performing A/B Tests: Performing an A/B test is often simple and brings incrible improvements in conversion. Removing, for example, a form field increases the conversion rate of landing pages by 167%. Middle of the funnel.
preparing leads for purchase
Now that you have manag to convert more visitors into leads nurse database and capture their attention, it is important to keep them engag with your company, convincing them to consume more content and move forward in the purchasing process.
Optimizing this stage is crucial for the performance of sales. To achieve this, these 3 actions can help you:
Define the purchasing process
This initial phase will guide you in defining content for each stage of the purchasing process, identifying where each lead is and addressing them according to their position in the funnel.
By defining and understanding your customers’ buying marketing training from logo to rebranding process, you can determine what type of information is most relevant and when it should be deliver. Providing the right information at the right time strengthens the lead’s bond with your company.
For example, if the lead is at an advanc stage, has already understood the problem to be solv and is about to make the purchase decision, sending them very basic information is pointless.
In this case
content should be creat to help make inform gambler data decisions, such as study scenarios, comparisons with competitors, sample materials, among others.
For more details on how to delve deeper into this topic and effectively design this process, we recommend reading the blog: Purchasing process: what it is and its importance for the Digital Marketing strategy .