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Wimbledon: Match Point for Digital Marketing

Sporting fanatics: india whatsapp number data
Those that like watching elite sports of all varieties and believe that Wimbledon is the finest in its category.

Social fans: People that participate in the Wimbledon dialog as they feel it’s culturally significant, akin to Royal weddings and other notable societal events.

Patriotic types: Those – especially English people – who enjoy Wimbledon as they are proud of the event and enjoy being a part of the tournament in some way.

Two-weekers: People who aren’t tennis fans, but become immersed in Wimbledon, much like those that become soccer fans during the World Cup.

Passive viewers: Those that don’t express a particular interest in the tournament but get caught up in the action as the tournament progresses.

Brand Partnerships

Despite being open to looking for barriers to some companies
innovation and digital experiences, Wimbledon is famously stringent with its brand guidelines as well as its commercial partnerships.

both two prestigious heritage English brands.

Wimbledon currently has exclusive partnerships with:

  • Slazenger – Official Ball (1902)
  • IBM – Official Information Technology (1990)
  • Lanson – Official Champagne (2001)
  • Ralph Lauren – Official Outfitter (2006)
  • Evian – Official Water (2008)
  • Lavazza – Official Coffee (2011)
  • Jaguar Land Rover – Official Car (2015)
  • Pimm’s – Official Partner (2017)

    Embracing new technology – the era of AI

    In its partnership with IBM, egypt data
    Wimbledon continues to evolve to automate digital services and engage with fans. Using artificial intelligence (AI) through IBM’s Watson. The tournament personalizes content on the website and app to attract and engage consumers.

    For instance, according to Computer Weekly. The technology can be used to automatically create highlight reels tailore for individual fans.

    “These two-minute reels are automatically create by Watson through a combination of stats, listening to the crowd reaction

    AI technology is also used to rank players before the championship. These rankings are base on the form and performance of players in the lead-up to and during the event.

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