Marketers actively use various means to find an ordinary person and turn him into a real successful buyer. Among them there are both straightforward methods – like banner advertising, attacking everything and everywhere online directly in the forehead, and more latent ones, the name of which is natural advertising. The latter includes quizzes, the useful possibilities of which are temporarily underestimated by most businessmen. The general trend of recent years is the statistics of the increasing effectiveness of quiz advertising, it is receiving more and more attention. Below we will analyze the essence, technical and creative aspects of its correct use.
What is this and what does marketing have to do with it?
This marketing tool is based on a quiz or test, familiar to almost everyone thanks to social networks. In the latter, such tests are intended to entertain, but with due diligence, they can also interest, helping sales. A typical quiz: What kind of superhero are you? How would you die in Game of Thrones? Who are you from the peoples of Middle-earth?
The test touches on a specific topic that could potentially interest the reader at the end of an article on the site. The secret to the success special database of such a technique is simple:
- Interactivity of the passage;
- Gaming passion for the process;
- Providing interesting information about the reader’s personality.
The use of quizzes is due to the positive impact on a person who has passed the next test. The reader has satisfied his interest, and at the same time acquired knowledge on the topic necessary for a specific businessman. As a result, an already enthusiastic person is more likely to go for any offers and promotions that follow after passing the test. As an illustration: before the release of a film, a film portal publishes a series of unusual and trendy tests (testing knowledge of comics, fantasy or magical worlds, etc.). There is no advertising here, only useful content, with an eye to the future development of an already involved reader.
Practical benefits
The next logical step is a new, more specific test (helping to find out your affiliation with one of the great dynasties of the Seven Kingdoms). At this stage, everything changes in a mirror image: the user and his interests, preferences are tested rather than the facts and answers selected by the compilers. At the end of the quiz, you find an not optimizing titles descriptions offer to receive the results by specifying an email address. As an add-on, bonuses appropriate in each case can be attached – a 25% discount on a new product from Marvel, free delivery of superhero paraphernalia, etc. For a person, the benefit is obvious, and there is a thirst to know the results:
These unique tests are a modified form of declaration, helping to pump up the reader’s knowledge of the product and acquire information about his individual tastes and contacts.
Psychological surveys are similar to quiz surveys in their basis, but quiz tests are strikingly different in detail. This dictates special rules for writing marketing tests. Among them:
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- An adequate question – think through the wording in a concise and understandable way. Construct sentences with closed questions. Do not use wording that makes it difficult to give a clear answer. Eliminate bureaucratic language in asking questions; this will have a positive effect on the relaxed, friendly atmosphere. A light style, humorous inserts o
Technical implementation
It is quite possible to create such a test manually – you simply embed it into the page code. Do not forgeta dequately and thoroughly.
An alternative to manual quiz powder data setup is to solve the problem using ready-made plugins. Publicly available quiz design platforms allow you to use the necessary analytics and integrate with a number of popular systems.
The third option is to contact specialists who will be responsible for both the thoughtfulness of the survey concept and its design and technical aspects, format and consonance with the store’s activities.