White papers, reports , and infographics provide a ton of useful information. They’re also time-consuming to create, so you need to get something in return. A potential customer’s email address is a great option.
Make sure to specify what the report or infographic will contain. You don’t want potential customers to feel cheated when they download your report or infographic.
This is an example of a report lead magnet.
Image via Ahrefs
9. Webinars
Webinars and online conferences australia phone number library are a great way to engage potential customers. For example, this webinar hosted by Wistia encouraged viewers to sign up to learn about video marketing.
Image via GetResponse
You can offer both live and pre-recorded webinars. Schedule the live event for a specific time, then post the recorded version on your website, but keep it confidential.
This way you can let people watch it as many times as they want, as long as they provide their email address .
10. Prophecy
Predictions are a largely unexplored lead you’ll save money magnet idea. Do you have any predictions for the industry? Let others know your secrets through a lead magnet. People love to be one step ahead.
11. Slide Sharing
Big SlideShares can capture a lot of interest. They are a combination of a PowerPoint presentation and an infographic that can communicate a lot of information with very few words.
12. Boot
You can create a guide to your city or town, or write and illustrate a how-to guide to help your readers find what they need. Guides are one of the most popular lead magnet ideas.
13. Communications
Ask your visitors to sign up for your email newsletter. But don’t forget to tell them why they should sign up. Are you offering exclusive text services content? Coupon codes? Early access to your product or service? Make it as clear as possible.
Make sure your communications provide value!
This is a simple popup that invites visitors to subscribe to the newsletter to receive a discount.
Image via Digitalfirst.ai
14. Virtual Library Access
Virtual library access and gated content are two intertwined and extremely important attractions.
If you have compiled a virtual library of valuable information, you can easily charge for access. Or, use it as a means to attract potential customers. When you capture a lead, that person can then browse the library.
15. Overview
One of the best guide magnets for students and researchers.
Create a summary of statistics, quotes, or other valuable information in one document. It can be a web page, PDF, or SlideShare. Provide access to prospects who are willing to provide their contact information.
16. Recording and Playback
You may have seen a string of recent “catch-up” versions of TV shows. They add extra insights and condense the original content. Create similar content for your specific audience and use it as a hook.