Because it indicates user engagement and the relevance of the content: the higher it is, the more useful and valuable the content is. It also correlates with ranking: a high session duration signals to search engines that the page contains content that satisfies the search intent, and this, in turn, has a positive effect on ranking. You can analyze the time spent on the site like this: Open GA4 and click on Reports in the left menu.
Select Traffic acquisition: Session default channel group
Click on the pencil icon in the upper right corner and select Metrics. In the bottom search box where it says Add metric, type average engagement gambling number data time and click Apply. SEO efficiency Number of “engag ” sessions Sessions per user is a metric that measures how often users interact with your site. In Google Analytics, this is defin as a user spending a certain amount of time on a site, viewing multiple pages, and/or performing a specific action, such as submitting a form or making a purchase.
For example, a person goes
Yo the home page, spends more than a minute there studying the content, and then goes to the product page and fills out a form. This will run the campaign be consider an “engag ” session. Why is Engag Sessions important for SEO? Because it reflects satisfaction: high scores here indicate that visitors find the content valuable and are willing to engage with it to a significant degree.
It also has a positive impact on SEO:
Search engines use engagement metrics as a signal to improve rankings. How to calculate the number of engag sessions per user? This can be material data done in a few clicks in Google Analytics. Or manually: to do this, you ne to divide the total number of engag sessions by the number of unique users.