SMS messages arrive regardless of the Internet connection and transmit important information faster, be it a promotion or information about a new store location. Therefore, mass messaging is often an integral part of a marketing strategy. In this article, we will tell you how to launch an effective SMS mailing and which services are best suit for this.
Main types and strategies of SMS mailings
SMS marketing can be us to promote brand female number data products, receive fe back, serve and inform customers. Let’s look at each option in more detail: Sales. Advertising messages generate interest in the product and encourage users to buy. They are great for expanding reach, promoting a new product, and to increase demand, you can use “urgent” offers – limit -time discounts, sales or promotions. Collecting fe back.
Timely fe back helps you respond more quickly
To customer comments or problems, assess the potential of a new product, get ideas for improving current products, and better in this post we will teach understand audience preferences. The simplest option is to ask the customer to rate the purchase on a 10-point scale. You can also send a link to an online questionnaire, use the customer loyalty index, etc. Customer service. For this, service mailings are us . Through them, companies notify users about taxi arrival, purchase history, account password change, and transmit other important technical information.
Service SMS maintains a stable connection
With customers and shows them that the company cares – this creates a positive user experience and increases overall brand loyalty. How material data to start SMS mailing There are two ways – directly through telecom operators or using interm iary services. For example, large telecommunications companies such as Beeline, MTS or Rostelecom have their own tools for SMS mailings. Usually, with their help you can: Work with your own client list – add or remove contacts, segment users, create blacklists, etc. Use the data of the mobile operator itself without direct access. In this case, the mailing works as target advertising.