Relationship level of the lead magnet
Conversion strength of the landing page or page Especially if you are design-oriented, you tend to give too much weight […]
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How high should the lead conversion rate be?
The step to a personal conversation is often too big for cold traffic, so that you can initially achieve much
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HubSpot uses so-called “marketing contacts”
This is so heavily discounted that it usually makes more sense to buy the complete HubSpot CRM Suite than to
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Which users cost money in HubSpot
This is now better solved with “marketing contacts” and “non-marketing contacts”. The difference is that marketing emails (e.g. newsletters) are only
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Any discount granted is often only valid for the first year
The difference is only relevant for licenses in the Sales Hub and the Service Hub . Only users who are assigned
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For whom is lead scoring actually important?
In principle, every company that systematically works with leads in marketing and sales should use scoring criteria – even if
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What good customer service skills does your team need to develop?
As a customer service manager, you’ve probably wondered what customer service skills are and whether they can be taught. The
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Why gamification in companies could change everything
I’m about to say the most obvious statement of all time, but stay with me: games are fun. People love
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Success or failure? Indicators for evaluating a project
If you ask five different people to define “project failure,” you’re likely to get five different answers. That’s because project
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The importance of brand positioning on social media
With millions of users every day, social media has become the world’s largest showcase. How can you make a name
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What is a Scrum Master
I remember the first time I heard the term in a meeting. “I must have gotten off topic,” I thought.
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Mobile commerce opportunities for SMEs
Online shopping in Mexico has skyrocketed in recent years and has completely changed consumer habits. This, coupled with the increasing
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What is Small Data and why it is an alternative to Big Data
Are you thinking about using data analysis to improve your SME? Then you should know that apart from the well-known
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How has the BIM model revolutionized the construction industry?
One of the technological disruptions that completely revolutioniz the construction industry and the building paradigm has been the arrival and
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How to Teach Online Classes: Tips, Tricks, and Suggested eLearning Software
In the current situation, a world of social distancing, knowing how to teach online classes has become indispensable. eLearning is