The Bounce Rate. Email Marketing Metrics. Part

A hard bounce means that the email bounces permanently, and it will be impossible for the recipient to receive it (for example, when the email address is misspell or does not exist, in most cases) .

 

A soft bounce , on the other hand, is due  The Bounce Rate to some temporary phenomenon, which can be resolv over time, (for example, a temporary failure with the email server, or having a full inbox).

 

This metric is also represent as a percentage, and is calculat by dividing the number of bounc emails by the number of sent emails, multipli by 100.

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Bounce Rate Formula.

Why is bounce rate important

Bounce rate is essential to optimize and improve the delivery rate of our emails.

 

Waste of time and effectiveness.
Keeping bounc email addresses in our database is a waste of time and effectiveness, which will ruce the opening rate and the conversion rate.

 

Economic cost:
In most cases, mailing platforms charge for sending emails.

So having a high bounce rate will The Bounce Rate be like when we observe togo email list 106,610 contact leads  in the offline environment the number of advertising pamphlets thrown on the floor, or in the trash can.

togo email list 106,610 contact leads

 

Reputation on servers and AntiSpam filters

Reject and return emails are detect by how to set up telegram security and privacy features  most servers and AntiSpam programs, and they usually classify the sender’s address or domain with low reputation or dubious reliability scales.

Confirm email addresses.
Take advantage of the moment when saudi data our recipien gives us their email to check if it is valid.

Sending a confirmation email, in addition to confirming that you are interest in receiving our notifications, is a perfect time for you to check that our email does not go to your Spam folder, or add it to your address book so that the server classifies it as desir mail.

 

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