Let us directly reveal the secret to the high The core key to LINE’s opening rate – take a look at what Linguo Liangpin’s LINE marketing manager said:
It is not difficult to see that ” focus marketing ” is a topic that requires effort and in-depth management, but it is also worth investing in, because The core key to LINE’s accurate focus is also the necessary foundation to stably bring good customer experience and higher opening rates . Next, this article will explain to you how Linguo Liangpin achieves LINE’s super high opening rate through three combined technologies: ” Image and Text Menu “, ” Questionnaire Linking “, and ” LINE Notification Message “!
Thinking from a consumer’s perspective: Why do you click on LINE messages?
As LINE OA operators, we might as well ask ourselves: “What are the reasons why we click/don’t click on LINE messages?”
The quote from Linguo Liangpin at the beginning provides a good inspiration for marketers: customers will click on content that is relevant to them and ” need ” , and customers also like the feeling of being understood by the brand .
Thinking from basic concepts: what is omo/new retail discussing? the end in mind, the main reason for the high opening rate is “customers receive the information they need.” In other words, the task of the brand is to understand what consumers need.
However, there are hundreds of different consumer profiles. It is impossible for us to summarize the needs of all consumers in just one sentence or label. Even if it is possible, this is too rough an understanding. Therefore, we must understand consumers in detail and help them group consumers based on these understandings. Only then can we target different types of consumers and promote the content they need.
The secret of “understanding consumers quickly and carefully”: labeling system
But how should we proceed with such a big project as “understanding consumers in detail”? Do you want to conduct interviews or send out questionnaires? If you want to send out a questionnaire, wouldn’t it be troublesome to sort out the data?
In fact, as long as you use the right tools, complex projects can be simplified. Let’s take a look at how Linguo Liangpin does it.
Linguo Liangpin uses the “multi-page line data multi-frame graphic menu”, “questionnaire system connection” and “member binding” provided by Crescendo Labs to quickly transform consumers’ clicks, questionnaire responses, member information, etc. It is a ” focus tag ” that is automatically attached to LINE friends one after another. In other words, brands can achieve detailed segmentation while gaining a deeper and broader understanding of each consumer.