With millions of users every day, social media has become the world’s largest showcase. How can you make a name for yourself among so much information and competition? How can you stand out? One response and action that adds to others is brand positioning on social media.
If you are a business owner or owner of a small business, brand positioning on social media will not only help you to be seen, it will also make your offer known, it will help you to communicate with your clients and potential consumers, and also to create strong links with them.
Why brand positioning on social media is so important
The importance of brand positioning on social media is such th uk whatsapp number data at 47% of marketers say that developing social strategies to support overall business goals remains their top challenge. Why?
Because social media is the communication medium for any brand. It represents a showcase for products and services, but also the philosophy and values of the company. It represents positioning and, ultimately, advertising.
Social media has become an important part of our lives. It should come as no surprise then that there are 3.4 billion active users worldwide, according to the Digital in 2019 study , with an average daily usage time of 2 hours and 16 minutes.
In Mexico there are 88 million active social media users, according to the function AI real estate agent Digital in Mexico report . This represents 67% of the total penetration in the country. The average time that Mexican users spend on social media is 3 hours and 12 minutes, making it the third country in the world to spend more hours and minutes on their use.
According to the same study, the users who consume and deman material data d social networks the most are young men and women, between 18 and 34 years old. They are followed by the 35-54 age range. Is this the age range of your client? Social networks increase the possibility of reaching them and at the same time boost your positioning on the Internet.
The audience on social networks, Mexico is the third country that spends the most time on them
In Mexico, the most popular social network is YouTube, followed by Facebook and WhatsApp. If we consider the latter as a messaging app, the third most popular social network is Instagram, followed by Twitter.