Any good marketer knows that a strong marketing plan relies on these time-tested elements:
An effective marketing strategy is based on a deep understanding of your market, audience, competitors and brand. Only then will you be in a strong position to develop a successful marketing communication strategy.
SEO analysis can provide vital value in the early stages of a brand’s market research and strategic planning. Through daily use and familiarity with tools like. Google Search Console and Google Trends, as well as SEO tools like. SEMrush and Similarweb, research on customers and competitors is the foundation of SEO. SEO is not something we should start thinking about at a later stage. Once all the research and planning has been completed in order to drive organic traffic and leads/sales through the website.
When you’re searching for a solution to a problem, where do you turn?
To search engines, of course. It’s estimated that Google processes around 63,000 search queries per second, which translates to 5.6 billion searches per day and around 2tn searches per year worldwide.
This means that all the search terms, phrases, questions austria phone number library and problems your customers ask Google every day provide a wealth of useful information to help you develop your initial market research, strategy and tactics. That is, if you know where to look and how to use the data effectively.
How can SEO provide support during the market research phase?
The most important market orientation and research phase in developing a marketing strategy is what Mark Ritson calls “killing the hypothetical customer” where marketers “embrace the customer complexity revealed by research.”
By the nature of the work they do, SEOs tend to lead by digging deep and testing assumptions, rather than dogmatically following best practices or thinking they know all the answers. This is exactly what’s needed at this stage of the process, so get them involved.
Here are some ideas for what your SEO team can bring to the table:
Market Research
Understand the demand for your products and services
Conduct market research to test the validity of your the real estate agent scans business concept and refine your business plan. Key issues to understand include market size, market dynamics, and customer demand for your product/service.
If you’re starting a new business or planning to add new afb directory products/services to your current business, keyword research from your SEO team can help you understand if there’s search demand for the products you plan to offer. They can also use keyword research tools like Ahrefs, Google’s Keyword Planner, and Google Trends to determine if demand is growing or decreasing over time.