They choose a result They go back or search for the same thing again. That’s what Google Search measures as a bounce.
Evidence that Google Search measures bounce
Apart from the typical tests carri out by SEOs (always unreliable, since it is very difficult to obtain the exact cause-effect relationship) that seem to show that by improving the bounce rate of a page, it improv its positioning slightly, the real proof that Google did have this information came with the site blocking program.
This program start with a simple extension for
Chrome (no longer available) that allow users to remove some results they did not like from the search engine. This addition was soon complet fantuan phone number natively in the search engine.
Thanks to this program we were able
To verify how, in the event of a bounce like the one mention above (searching, clicking and searching for the same thing again), Google would offer a link under the result that allow you to delete that result (because it understood that it was a slogan will be appropriate only very likely that you would not have lik it).
This strategy was launch to detect
Spam pages and to get users to help Google detect those pages. I think that in that sense they did not get users to use the tool too much, but in SEO it show us two things:
That Google was interest in the user experience with the pages visit as a ranking factor.
That Google Search is quite capable of detecting the bounce in the manner mention.
So performance SEO makes sense today bas on this reasoning.
Google uses bounce rate as a ranking factor
Unfortunately, there is no evidence of this. But it is quite obvious to many that this is the case. It makes sense, it can be done, and we see that moves tg data have already been made in this direction. If it is not done, it will end up being done.