Many organizations are eager to start blogging but lack a clear strategy. Without a successful blogging strategy, the results are often few or non-existent. Tips for Creating a Successful Blogging Strategy . Then the company abandons the activity altogether.
Surprisingly, 55% of marketers say blogging is a top priority in their inbound marketing strategy. Tips for Creating a Successful Blogging Strategy . So it’s no surprise that blogging is one of the hottest buzzwords in online marketing.
But without a blogging marketing phone number library strategy, you’ll have a hard time seeing the value of your efforts. Below, we’ll look at how to build a strategy for your business blog to make it more valuable.
Decide who will write and maintain your blog
Topics for your blog can come from different departments that want to keep customers informed, but typically someone with blogging experience will write the full articles and make them customer-friendly.
This person can manage the blog entirely b2b content marketing using industry 4.0 as an example or only do copywriting, while the webmaster, SEO specialist, or another employee of your company will oversee the technical side of things.
Establishing clear accountability for your blog will ensure its success. This way, someone will be responsible for meeting deadlines and your team’s long-term strategy.
When considering who will be responsible for this process, review these important steps involved in preparing your blog.
- Create a Topic/Editor’s Calendar
- Copywriting
- SEO/Keyword Research
- Editing
- Promotion
- Maintaining and reusing existing content
The size and depth of your marketing team will likely determine whether you handle all of these activities in-house or outsource some aspects of blogging. Whether all of these activities are handled internally or externally, make sure everyone involved knows their roles.
One of the main reasons why companies fail to achieve results with their blog is because they don’t blog regularly. Establishing a blogging frequency is an important aspect of building your strategy.
Consistency will be key to showing search engines that you are creating valuable content and teaching your customers when and how they can access new information.
If you publish a great article, people may subscribe to it and want to come back for more. However, if you suddenly stop publishing for a few weeks or even months, you may lose their interest. A content calendar will help you maintain a consistent frequency and never run out of content.
Write valuable content
Don’t just blog for the sake of blogging. Make united states business directory sure the information you create is high-quality and relevant to your audience. This is another area where a content calendar helps, because you can add customer requests to the list as you learn about their common questions and problems they face.
Without compelling content, search engines will not rank your content well. And even if they do, you may get traffic, but your site will not convert.
While great content takes more time and effort, it also produces results, making it worth it.
Think about calls to action
Every blog post should end with a clear call to action. Sometimes it’s a call to book a consultation. Other times it’s a call to purchase a product that solves the customer’s problems. Other times it’s an offer to download an ebook or technical article to get more detailed information and collect contact information.
A call to action can be paid or free. It all depends on what you sell and how you help your customers.
Set goals and success metrics for your blog
Before you start blogging, ask yourself what success looks like. Know that it will likely take about six months to see real results. But starting with goals is always a good idea for any marketing endeavor.
Some ideas for success metrics might include:
- New backlinks to your site
- Increase website traffic
- Number of page views per blog post
- New subscribers to your email list
- Total number of conversions on the site
Analyze your metrics monthly to find opportunities to make your content more relevant and useful to your customers.
Building a Marketing Strategy for a Blog
Now you have the important information you need to incorporate into your blog marketing strategy. If you are looking for help in increasing your blogs success, contact New Light Digital . We are a full-service digital marketing agency with extensive blogging experience.