Advanced features, such as bots and the ability to send large files , make it more suitable for diversified marketing strategies and for the distribution of rich media content.
…vs Social Media?
- First of all, I think Telegram is becoming more and more of a social network.
While social networks like Facebook and telegram blast Instagram are powerful platforms for marketing, Telegram offers some unique advantages. Telegram focuses on privacy and direct communication , creating a more personal and focused environment for interacting with your audience.Unlike social networks, where content can easily get lost in a sea of posts and ads, on Telegram, every message sent to a channel or group has a high chance of being seen by subscribers.This translates into a higher engagement rate . In addition, Telegram does not use algorithms to filter or prioritize content, which means that all subscribers have the same opportunity to see your messages.
- On the other hand, perhaps most importantly, Telegram has a much greater closeness to the user . Users/customers feel closer to the brand, in the best cases, with that feeling of “belonging” that can give such good results to businesses.
- Brands have access to their customers or potential customers “with just a click”, and the impact of their messages is much greater than on social networks. First, because there is no algorithm that decides who each content serves, and second, because the user who is in a channel or group does not have as much noise.
…vs email marketing?
Email marketing has long been a standard tool in the basic concepts: what is omo/new retail discussing? digital marketing arsenal, but Telegram offers a modern alternative with several advantages.
The instant nature and high open rate of Telegram material data messages often outperform emails, which can get buried in crowded inboxes or flagged as spam.
- Additionally, Telegram allows for real-time interaction with the audience, which is not always feasible with email marketing. Telegram bots can automate responses and actions based on user interactions, providing a more dynamic and personalized user experience.
While email is still effective for certain types of communication, Telegram offers a more direct and engaging avenue to capture and maintain audience attention . This results in a higher engagement rate as