You to find out exactly what happened to your customers. you can really understand whether your customer has abandoned a certain product or simply switched brands or stores.
For example, if your client suddenly stopped buying tea bags of a certain brand. This may be due to various factors. Perhaps he went to a Transaction information competitor because his product was tastier or cheaper. Or he simply started buying this product at a convenience store. Or maybe the client became more demanding about the quality of the drink and completely switched to loose leaf tea. If in the first case you can try to return the client with a successful personal offer. Then in the second case this method will be absolutely useless.
There are many other transaction markers that can be used to track customer behavior. For example, a customer stopped buying chocolate and switched completely to a sugar substitute or to a healthy diet. Advertising of his favorite chocolate, which he used to buy in large quantities, will no longer be of interest to him.
Finding a new audience using hypotheses
In order to understand who your client is, it is necessary to periodically analyze the regularity and frequency of purchases. Thus, not all cambodia cell phone number list clients who buy toys once or twice a month are parents. The purchase may be made for a nephew or a child of a close relative. However, if the algorithm does not work correctly, this client will be intrusively shown toy ads, which will lead to irritation. Although such clients should not be excluded from the list of promising ones at all – for them, toy ads may be relevant before New Year’s celebrations or other holidays.
Transaction data analytics allows you to identify the necessary segment not only among competitors, but also in related industries. For example, consumers who regularly buy food for long-haired animals may be interested in advertising a dry cleaner or powerful vacuum cleaners that do an excellent job of removing hair from carpets and furniture. Based on this hypothetical data, it would be logical for a dry cleaner owner to identify a specific segment for himself and offer pet owners furniture hair removal services.
Testing various hypotheses is somewhat reminiscent of a detective investigation and can lead to very interesting and even unexpected results. To test robert carlson directeur général a hypothesis, it is necessary to use non-obvious methods. In real practice there was a case when among. The buyers interested in the premium line of pelmeni there were athletes aged 20 to 25. Analysts saw in the consumer segment those they expected – students, parents with children, but athletes became a clear discovery.
However, it is not enough to simply put forward a hypothesis. It is also necessary to carefully test it, and then everything will definitely work out.
Transaction information instead of a conclusion
Predicting consumer behavior in the market line data is a rather difficult, but at the same time very interesting task that can lead you to interesting solutions. And perhaps you will find your consumers where you did not expect at all. Therefore. Transaction information the main thing is not to be afraid to experiment, conduct analysis and build the most incredible hypotheses.