A few years ago, the word “advertising” was most often associated with street billboards and annoying TV videos that interfered with watching your favorite movies and shows. Today, these two ways of advertising a product, service or company have been supplanted by digital, or Internet advertising. It offers many ready-made solutions for businesses of any format, budget and scale. How it works – we will try to understand in this article.
Contextual advertising Types of Internet
Search engines help to quickly find the necessary information on the Internet. According to the Pingup website monitoring service, when going online, in 93% of cases the user first opens a search engine. As a rule, people open the first links at the top of the search results. Therefore, getting to the top of the list guarantees the attraction of traffic and potential customers.
But getting to even the first page when promoting a high-frequency request (for example, “buy an iPhone”) is almost impossible. The first positions have long been occupied and are now firmly held by industry giants – in the case of the example, these are the largest electronics stores.
What does it look like?
In both Yandex and Google, advertisements middle east mobile number list are displayed at the top and bottom of the page, usually in the amount of 2-5 links per block, respectively. They are marked with the inscription “Advertisement”.
How to submit
You can launch advertising in special accounts – for Google it is Ads (the old and more familiar name is AdWords), and for Yandex it is Yandex Direct .
Of course, you can set up contextual ads yourself, but when you do it for the first time, it’s hard not to make a bunch of mistakes. It’s much Types of Internet more profitable to contact a specialist – he will reduce the launch costs as much as possible, while achieving maximum returns.
You need to know your target audience well – who is interested in your products and services. You should be able to predict their reaction to contextual advertising.
Newly created online stores, as why should you use productivity software? well as representatives of small and medium businesses, in order to squeeze the maximum out of this type of advertising, must buy paid places in Yandex and Google. However, more and more advertisers are buying paid placements, so you need to act extremely carefully, calculating each step.
For whom
Contextual advertising is an effective but expensive pleasure. The price of a click can reach ten thousand rubles. It is pointless to show an advertising campaign to beginners who have not yet achieved a good turnover and a quick return on investment.
Target
The goal of contextual advertising is to attract a “warm” and often “hot” client. A person is already searching for a product or service, in most cases he is ready to make a purchase here and now. Paid search is an effective means of increasing sales and getting a stable flow of leads.
Display advertising
It is a variety of banners on websites in the form of regular or animated images, as well as short videos. The secret of success is hidden largely in the appearance. The more the banner attracts the eye and stands out against the background of the surrounding content, the higher the chance of getting a large number of clicks.
What does it look like?
Banners of different sizes. Can be placed in any block on the website page. Most often marked with the word “Advertisement”.
How to submit Types of Internet
And again, you can use Ads or Direct, as well as other tools. The presence of Affiliate Networks of sites on a variety of topics, which include only popular and proven resources, speaks in favor of the above-mentioned services.
The services show media ads only to powder data the target audience, and they take into account three parameters:
- Page context – checking whether the site content matches the topic of the advertisement.
- User behavior – what he recently searched for, what resources he visited.
- Remarketing – what products the visitor recently viewed, what they added to the cart, but never bought.
There is another option for placing banners – personally contact the owner of the resource you like.
Media advertising helps to strengthen the brand image, attract new leads, and also to transfer clients from “cold” to “warm”, and from “warm” to “hot”. It is extremely effective to talk about promotions, special offers, discounts in this format.
Advertising in social networks
Social networks have become a part of modern people’s lives. You can’t miss the opportunity to squeeze the most out of these platforms, because advertising on them is no less effective than the previous two methods.
Advertising on VKontakte
VK is extremely popular among Russian-speaking users. Every month, the social network is visited by about 97 million people.
You can promote both internal (groups, publics, commercial pages) and external resources.
Formats:
- Advertising in the news feed.
- Banners leading to groups, applications, and other sites.
- Advertising in communities with similar topics.
The first two options use an advertising mechanism called targeting – a part of the entire existing audience that meets the specified criteria (i.e. the target audience) is selected in advance. Only they will see your ad. You can set up advertising in the advertising account.
In the third case, you need to use the Market platform – with its help you can quickly find communities with similar topics and send them requests to place an ad. You can go a more difficult way – personally negotiate with the owners of publics.
You can also place ads on VKontakte through the service from Mail.ru – myTarget, it has a wider functionality than the tool inside the site.
Facebook Advertising Types of Internet
This social network has over 2 billion registered users from all over the world. Almost 7.5 million Russian users visit it monthly.
Setting up advertising on Facebook is very easy, even a beginner can handle it – the system will ask questions about the company, automatically give the best promotion options and name the cost.
For advanced users, the site has an Types of Internet AdsManager account, where more flexible settings are possible.
There are many formats. These can be photos, videos, Stories, Messenger mobile communication app, carousel, slideshow, product collection, interactive preview before downloading the app.
Advertising on YouTube Types of Internet
87% of Russian Internet users watch videos on YouTube. The platform is actively used for advertising.
The following formats are provided:
- TrueView (the user can rewind uninteresting content). There are two subtypes of this format – In-Stream and Video Discovery.
- Non-skippable video ads no longer than 15-20 seconds.
- Screensavers up to 6 seconds long.
- Product ads appear as an icon in the upper right corner of the video.
- Overlays are banners at the bottom of the video.
- Display ads – banners are displayed in the right block of the page, next to recommended videos.
You can launch advertising on YouTube through Google Ads.
Instagram Advertising
This social network is becoming increasingly popular among both Russian-speaking and foreign users. Today, Instagram’s audience numbers more than a billion people, including about 30 million from Russia.
You can place ads in the feed, in stories, or with bloggers. The last option is the most effective. Choose people whose subscribers can become your potential clients or customers.